Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners.
The Barbecue Bible is an interactive book that features detachable pages that can be used to literally help you barbecue. Features include: A thick page of breakable coal, aluminum foil pages for baking, a page for sharpening your knife, a chopping board, apron and even a page made of salt! The idea was created by advertising agency JWT Brazil (art director Lucas Reis).
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