Why a Karat Meter?
Since ancient times jewellery made of gold enjoyed a Unique place in the creation but unfortunately there was no equipment through which its purity could be checked; hence it was solely trust or word of mouth that would certify the purity of the gold. Hence, often people use to get cheated by their jeweler who use to mix up other metals and alloys with the gold which would eventually negotiate the excellence of this precious metal. As a result hardly ever people use to get pure gold in return of their money that they paid to buy gold thinking it to be pure.
Years passed, technology enhanced and finally an instrument was invented which could check the karatage of the gold. Karat meter was the name given to this dream instrument. Barely some of us would have ever heard of such instrument as very few jewelers have this instrument in their stores to satisfy their customers, because numerous jewelers believe that keeping such instrument would prevent them from malfunctioning thus will also cut off large part of their profit, As a result even now people don’t get the purity for what they pay.
About the Karat Meter
The Karat meter is a scientific device launched by India based TATA Group which uses X-rays to give an exact reading of the purity of gold. Due to its very high precision, X-ray analysis has been adopted by international agencies in India as part of the certification process used to hallmark gold. It is an accurate, non-destructive means of testing the purityof gold and other related elements.
Karat meter is technically called X-Ray Fluorescence (XRF) Spectrometer. Tanishq named it as karat meter for easy understanding to customers.
The analysis of gold in gold jewelry alloys has been performed during the last thirty centuries by the cupellation or fire assay method. Although it is the most accurate technique it is also destructive. The touch stone method has been there for centuries but is not an accurate method of testing gold. Its accuracy is dependent on composition and colour of alloy, quality of touch stone, strength of touch acid, lighting conditions and operator skill. The test is not suitable for very high karat gold or hard white gold.
Segment
Jewellery Tanishq targets the mid-premium segment in retail of jewellery business. (premium segment by ZOYA, mass segment by GOLDPLUS+) Cater with ‘superior craftsmanship, design expertise, product innovation, and guaranteed quality’. Gold jewellery in 22k pure gold, Also make platinum jewellery, with diamond and other precious stones. Innovated karat meter, the only non-destructive method to check purity of metal and jewellery. To promote glamour value of metals (gold) besides its status as a secure source of investment.
Tanishq took the challenge not only to educate people about what all things should be well thought-out before planning the purchase of gold stuff but also to create openness on how jewelers exploit innocent people by selling ornaments made up of impure gold.
Tanishq planned a campaign in all the regions in india . During this period Tanishq selected various location where people came to the Tanishq van and got free ‘gold purity check’ done on karat meter and also received a certificate that mentioned the karatage of the jewelry checked and if they found their jewellery to be less than 22k (i.e. up to 19.9k of purity) they could also exchange it for Tanishq’s certified jewellery at any of its outlet. To add more Tanishq offered that jewellery up to 19.9k would be valued at 22k in exchange of any Tanishq Product. Almost all Tanishq showrooms across the country use the globally acclaimed device called Karat meter for measuring gold purity. Karat meter uses X-rays to give an exact reading of the purity of gold in just 60 seconds, giving the consumer an unmatched benefit when buying or selling gold. This system is designed to give an accurate and quick reading of karatage of gold jewellery. It is in fact the most scientifically proven, non-destructive means of testing the purity of gold
What are the benefits of using a Tanishq Karat Meter?
- It offers non-contact and non-destructive testing. Sample material is not consumed.
- It is extremely fast. Measurement takes only Seconds, and results are obtained immediately.
- It can identify all elements in the sample and their respective weight percentages (composition)
- The results are operator independent, so different people using the system will get the same results.
X-ray assay is NIST (National Institute of Standards Technology) traceable and confirms with ASTM B568 and ISO 3497.
The Karat Meter is recognized by World Gold Council for testing of gold .