Titan Edge from Titan Industries Limited has bagged the Best product design of the year – Watches and Jewellery at the 2013 Red Dot Design Awards for 2013. The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany and receives more than 11,000 submissions from 61 countries.
Mahendra Chauhan, Design Manager, Titan Industries Limited, has been awarded the coveted trophy of “Best product design of the year- Watches and Jewellery”for the Skeletal EDGE that he conceptualized along with the Titan team. This year, 1,865 manufacturers, designers and architects from 54 countries were hoping to receive the coveted red dot quality seal with their products and projects. The accolade of the red dot design award, the “red dot”, is an internationally recognised quality label for excellent design.
When the Titan Edge was launched back in 2002 , it was the first time ever that an Indian watch company pushed the boundaries to design and manufacture indigenously the slimmest watch, thereby gaining an entry into the Guinness Book of World Records.
Ten years later, the new generation Edge 2012, is lighter than ever before at 36 grams, by using a skeletal structure encased in titanium- a new age material used in aircraft and spacecraft.
The new EDGE is the slimmest and lightest watch in the universe.
Its form and proportions are very contemporary. The watches have sapphire crested top and bottom, unique construction houses 1.15mm movement between 2 layers of sapphire which reduces overall thickness of watch to 4mm only.