The Game Changer
Authors - A.G Lafley and Ram Charan
A definition
GAME CHANGER (gam chang'er) 1. A visionary strategist who alters the game his business plays or conceives an entirely new game. 2. A creator who uses innovation as the basis for sustaining profitable organic growth and consistently improving margins. 3. A leader who understands that the consumer or customer - not the CEO- is boss. 4. A catalyst who uses innovation to drive every element of a business from strategy to organisation, and from budgeting and resource allocation to selecting, rewarding and promoting people. 5. An integrator who sees innovation as an integrated end-to-end process, not a series of discrete steps. 6. A breaker of the chains of commoditisation who creates differentiated and value-added brands and businesses through innovation. 7. A hardheaded humanist who sees innovations as a social process and understands that human interaction - how people talk and work together - is the key to innovation, not just technology.
Book review:
How you can increase and sustain organic revenue and profit growth...whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.
Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:
• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation
We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.
This is a game-changing book that helps you redefine your leadership and improve your management game.