Innovation to the Core :
A Blueprint for Transforming the Way Your Company Innovates
Authors - Peter Skarzynski and Rowan Gibson
Book Review :
Innovation – the new management mantra – tops today’s corporate agenda. In a global economic era marked by dramatic transformation, hyper-competition, and rapid commoditization, innovation stands out as the crucial tool for companies striving for sustainable, profitable growth. Although CEOs acknowledge its importance, in most corporations innovation is more rhetoric than reality, more buzzword than core competence. Making innovation a corporate-wide capability remains one of the greatest business challenges.
Companies like Apple or Google seem to have been born innovative, but how can other companies make innovation a reality? Manufacturers, established players in mature industries, and others may have a more difficult task. The good news is that innovation can be taught, and that all companies can learn, benefit and profit.
Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates (Harvard Business School Press) explains, for the first time, how to successfully build and sustain a company-wide innovation capability. Written by Peter Skarzynski and Rowan Gibson, in close collaboration with Strategos co-founder and well-known strategist Gary Hamel, Innovation to the Core is the practical and definitive guide for companies to implement innovation at all levels. Skarzynski and Gibson teach organizations how to seize new growth opportunities, create new markets, and even transform industries by recalibrating their entire organizational system around the paradigm of innovation.
Skarzynski and Gibson draw on a wealth of examples from a diverse group of companies, including GE, Procter & Gamble, IBM, Whirlpool, and others, to provide a practical and disciplined guide to instilling innovation into any organization. Innovation to the Core provides a blueprint for building and deploying an innovation system that actually works. It offers readers practical guidance on how to: enhance the innovation pipeline; systematically innovate across the entire business model; improve the efficiency of innovation spending; leverage IT to help manage the process; and make innovation self-sustaining.